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About Us

The Wealth Coaches

We are a Calgary-based financial education and wealth coaching firm conceived of by James Steele IV and Coral Francis-Callender in 2012.


A professional Master Brand of Trilogy Promotions Inc., we are dedicated to providing worldwide clients with the tried & true knowledge and practical tools necessary for creating generational wealth, and leaving worthy legacies.


As avid students of History, Finance, Economics, Law and Wealth Cycles, we educate clients on the Hidden Strategies & Investment Secrets of the Ultra-Rich


We are also the Calgary area representatives for, and utilize the services of Solid Financial Solutions Inc., to help structure a personalized financial education and wealth plan just for you. Click here to get started. ​


Knowledge + Action = Results


A coach will help you with your journey. Give us a call today and see what we can do for you.

Business Research


“To coach individuals, families, businesses, and entrepreneurs to achieve complete financial freedom, stability, and generational wealth mastery through access to proven classical investment options, hard assets, business strategies, new business opportunities, and self-empowering educational programs derived from a study of historical truths, financial economics, and revealed strategies of the ultra rich."


In turn, our clients gain the ability to create a lasting foundation for future generations while empowering others to do the same.

Founding Partners

James Steele IV

James Steele IV

Senior Partner - B.A., Bcomm.

Wealth Coach & Visionary

Coral Francis-Callender

Coral Francis-Callender

Senior Partner - Bachelor of Law Procurations

Humanitarian Aid, Non-Profits; Law, Political Science

"Without financial education, your money flows to those who profit most from your financial ignorance."

Robert Kiyosaki

Our Business Affiliation

Solid Financial Solutions Inc.

Solid Financial Solutions Inc. caters to investors of all kinds, from the first-timer saver to the ultra-high net worth Canadian individuals and corporations. Their clientele typically seek to earn solid, monthly incomes from cash-flowing investments that pay strong annual rates of return. They also seek to earn long-term capital appreciation through investments such as gold and silver bullion, real estate, and Natural Fancy Colored Diamonds. Stock market volatility and riskier asset class investments are not features sought by our clientele.

By using land, single family, multi family, and commercial real estate-based investments, they help clients objectively create and manage their own personalized portfolios. These portfolios feature diversification by company, location, project type, and duration. They are an excellent investment vehicle to utilize not only cash monies, but also registered funds such as RRSP's, Spousal RRSP's, LIRA's, LIF's, RIF's, RESP's, Pension Plans, and TFSA's.

It would be a joy if employees in every organization would "get it" – fully understand and manage their company benefits. Human Resource professionals could then relax and get on with other things knowing that their employees are taking full advantage of the programs offered to them and making informed decisions on all matters financial.

That’s where the Financial Education Training of Solid Financial Solutions Inc. comes in. They educate people on financial self-management. Their approach is comprehensive, drawing common sense links between real life events and their financial implications. The goal is to engage everyone in a straightforward process that will lead them away from procrastination, fear, confusion, and stress towards knowledge, competence, control, and peace of mind.

The Personal Financial Management course teaches how to manage your personal financial affairs. You will become familiar with key financial management principles, such as using credit wisely and managing money with the help of a budget.

The Leadership and Personal Finances course provides supervisors, enrolled in the Primary Leadership Qualifications program, with the tools to help resolve financial problems of their business, by integrating various leadership principles.

With the SFS office based in Red Deer, Alberta, Canada, The Wealth Coaches act as Calgary area independent representatives to educate and coach local individuals and business about the various innovative financial solutions available to them.

Contact us today and we will guide you through the first steps towards financial freedom, either as a consumer or as a business.

Feel free to take a moment to visit the Solid Financial Solutions website.